Dr Justin Paul, renowned academician and management expert, currently serves as Editor-in-chief of International Journal of Consumer studies (IJCS), a 45 year old, global academic journal ranked as A grade by Australian Business Deans Council. A former faculty member with the University of Washington, he is a full professor of PhD & MBA programs, University of Puerto Rico, USA. He holds two honorary titles as ‘Distinguished Scholar/ Distinguished Professor’ with IIM-Kand SIBM, the premier business schools in South Asia. He is an author/co-author of some of the academic bestsellers such as Business Environment (4th edition), International Marketing, Services Marketing, Export-Import Management (2nd edition), Management of Banking & Financial Services.Justin serves as Associate Editor with European Management Journal, & Journal of Strategic Marketing.  He has introduced the management concepts such as Masstige model and measure for brand management, CPP Model for internationalization, SCOPE framework for Small firms and 7-P Framework for International Marketing. He has also served as a faculty member of Nagoya University, Japan and IIM and taught full courses at Aarhus University- Denmark, Grenoble Eco le de Management-& University of Versailles -France, University-Lithuania, Warsaw -Poland and has conducted research development workshops in countries such as Austria, USA, Spain, Croatia, China.